Strava unveils AI features to combat cheating, introduces dark mode and family plan

Strava announced a host of new features at its annual Camp Strava event, doubling down on efforts to enhance the app for both free and premium users. Artificial intelligence will now play a central role in detecting and removing questionable activities uploaded to the platform. This move aims to address the issue of 'digital doping' on leaderboards. The company is also introducing 'athlete intelligence,' a generative AI feature for premium users. Another notable addition is the implementation of dark mode, a highly requested feature by the Strava community. Additionally, Strava is rolling out a 'family plan' subscription model to cater to groups of users, allowing up to four people to sign up together. The company is also expanding its appeal to different demographics with upcoming features like night heatmaps, aimed at encouraging more users to engage in activities during darker hours.