Strava Announces New Features with Family Plan and AI Cheat Finder

Strava has recently revealed a host of updates at their annual Camp Strava event, where they showcase a variety of new features. This year's event marks the debut of the new CEO, Michael Martin, who took the reins in January and seems eager to make his mark on the company. The updates include the introduction of a new family plan, a mobile app 'Dark Mode,' night heat maps, a quick edit feature, 'Athlete Intelligence' feedback, and an 'AI-Enabled Leaderboard Integrity' to detect cheating. These updates are part of a revamped development process within the company, focusing on an updated design system to drive innovation.The new family plan allows up to four individuals to join under a single paid membership, regardless of whether they reside at the same address. This plan will be available in select countries this summer, with pricing details yet to be finalized. The addition of a mobile app 'Dark Mode' is another highly requested feature that will automatically adjust to the device's light/dark mode settings. Night heat maps will show preferred routes for nighttime workouts, enhancing safety and visibility. The quick edit feature simplifies the process of editing workout details, while 'Athlete Intelligence' offers coaching feedback on activities.Strava's CEO, Michael Martin, emphasizes a focus on building for women and leveraging artificial intelligence to enhance user experiences. The company aims to deliver value to its global community through these fundamental shifts. While most of the updates will be rolled out later this year, they represent a significant step towards meeting user demands. The AI-enabled leaderboard integrity system will use machine learning to flag irregular activities on the platform, ensuring fair play and accuracy.Overall, these updates signify a positive direction for Strava, catering to user needs and enhancing the platform's functionality. The incorporation of artificial intelligence and user-centric features demonstrates a commitment to delivering value to its growing user base. As the company continues to evolve, users can expect more innovative features and improvements in the future.