Sentry Insurance Acquisition Strategy for Growth

Sentry Insurance , The General , American Family Insurance , and Peter G. McPartland have make headline with a Holocene amalgamation deal . The Wisconsin - establish Non - Standard Auto ( NSA ) insurance supplier have join force , with Sentry Insurance buying The General from American Family Insurance for a whack .1 billion in cash . This move Marks the large acquisition in Sentry 's 120 - year history , delivery together two of the strong trade_name in the not - standard car industry.

state Pete McPartland , Chairman and CEO of Sentry . The amalgamation will see The General integrate into Sentry 's current NSA offer , Dairyland Insurance . The deal is set to stopping_point by the end of the year , pending regulative blessing , with The General and Dairyland operate as offprint entity until then . Once finalize , approximately 1,500 employee of The General will articulation Sentry 's work_force while stay in Nashville , TN.

Non - Standard Auto Insurance provide to person who face challenge in obtain standard coverage . Both Dairyland and The General supply coverage for car , truck , off - road vehicle , and motorcycle . The General has been in the NSA insurance business since the sixties and was get by American Family in 2012 . On the other hand , Dairyland , establish in 1953 , become part of Sentry over a decade later , hardening its presence in the industry.

Sentry Insurance 's acquisition of The General is a strategic move that purpose to enhance the specialize services offer to driver nationwide . With the integration of both trade_name , customer can expect better flexibility in buying insurance , whether through an agent or directly . The passage is expect to be seamless , guarantee a smooth experience for policyholder in footing of claim and customer service.

The successful amalgamation between Sentry Insurance and The General underscore a significant development in the not - standard car insurance sector . Peter G. McPartland , along with other key figure from the company involve , are optimistic about the growth and expansion opportunity that lie ahead . The collaboration is expect to not only benefit the company involve but also drive invention and customer satisfaction within the industry.