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Business

Time: 2024-08-17

McDonald's Collector's Edition Cups Market Strategy

McDonald's Collector's Edition Cups Market Strategy
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McDonald 's New Collector 's Edition Cups

McDonald 's has recently launched new Collector 's Edition cups that are sure to evoke nostalgia for iconic brands from previous decades such as Coca - Cola , Mattel , and TY Beanie Babies , as well as recent favorites like Shrek and Hello Kitty . The Global Chief Marketing Officer and Head of New Business Ventures at McDonald 's , Morgan Flatley , expressed excitement about bringing back beloved keepsakes with a unique twist . The Collector 's Meal and six collectible cups will be available at participating U.S. locations starting on Tuesday , August 13 , both online , in stores , and at the drive - thru.

McDonald's Collector's Edition Cups Market Strategy

McDonald 's Collector 's Meal Details

Customers can enjoy the Collector 's Meal at McDonald 's , which includes a sausage and egg sandwich , hash browns , and a hot coffee during breakfast hours . Alternatively , ordering the Collectors Meal during lunch offers more options such as a 10 - piece nugget or Big Mac , along with fries and a drink . The cups feature designs from various themes like McDonald 's , Coca - Cola , Hello Kitty , Beanie Babies , Barbie , Hot Wheels , Shrek , Jurassic Park , and Minions . The meal is available all day , allowing customers to add to their collection whenever they desire.

In addition to purchasing the collectible cups directly from McDonald 's for to 5 , customers can also find them on third - party websites like eBay and Mercari , where prices range from 5 to 00 . The Collectors Meal price , including a Big Mac , fries , and a small drink , may vary based on location and regional pricing . It is worth noting that customers will only discover which collectible cup they receive after placing their order , with designs ranging from Barbie and Hot Wheels to Coca - Cola , Hello Kitty , Shrek , Jurassic Park , Minions , or a Grimace Glass and Boo Buckets.

McDonald 's Business Developments

McDonald 's recent initiatives , including the Collector 's Edition cups and the Big Arch burger , are part of a broader strategy to attract and retain customers amid challenging market conditions . Despite efforts to emphasize value in response to consumer price sensitivity , the company 's second - quarter earnings report highlighted ongoing challenges with sales growth . Additionally , McDonald 's is piloting the Big Arch burger in Canada and Portugal , aiming to offer a new twist on their classic flavors . This innovative approach reflects McDonald 's commitment to evolving their menu offerings and staying competitive in the fast - food industry.

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