Old Forester Birthday Bourbon: Limited Release Market Insights

Old Forester , a renowned Bourbon whiskey brand based in Louisville , has recently unveiled the return of its highly anticipated Birthday Bourbon . This year , the bourbon is 12 years old and 107 proof , making it a rare and sought - after expression among consumers . The selection process for this unique bottle was overseen by master distiller emeritus Chris Morris , master taster Melissa Rift , and assistant master distiller Caleb Trigo , who carefully chose the liquid from a total of 209 barrels.

. The 12 years of maturation in Warehouses G and L have resulted in a rich and distinctive flavor profile that is perfect for this annual release . To acquire a bottle of Birthday Bourbon , consumers can participate in a national sweepstake held on the Old Forester website from August 15 to August 21 . Winners will have the opportunity to purchase the bottle at the Old Forester Distillery in Louisville between September 5 , 2024 , and December 14 , 2024.

The suggested retail price for each 750 - ml . bottle of Old Forester Birthday Bourbon is 99.99 , with a limit of one bottle per customer and credit card . According to Melissa Rift , the master taster at Old Forester , distributing this rare expression to bourbon enthusiasts nationwide is a fitting way to celebrate the brand 's founder and its longstanding history . The annual release of Birthday Bourbon is also available at select retailers across the country.

The 2024 iteration of Old Forester Birthday Bourbon offers a sensory experience like no other . On the nose , notes of apricot and apple mingle with spice cake , buttercream icing , sweet tobacco , and warm oak . The palate delivers juicy fruits , toasted oak , and warm cinnamon spice , leading to a finish of caramel apple , sweet tobacco , ground cinnamon , and cacao . This exquisite bourbon follows the release of Old Forester 1924 10 - year - old bourbon whiskey , further solidifying the brand 's reputation for exceptional quality and craftsmanship.

In conclusion , Old Forester 's Birthday Bourbon is a must - have for whiskey connoisseurs looking to indulge in a rare and unique expression of the brand 's rich history and tradition . Do n't miss the chance to participate in the online sweepstakes and secure your own bottle of this limited - edition release , available for purchase at the Old Forester Distillery in Louisville . Cheers to celebrating the legacy of George Garvin Brown and enjoying the exceptional flavors of Old Forester Bourbon.