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Business

Time: 2024-08-14

Ford and Mazda Market Strategy to Address Takata Airbag Recalls

Ford and Mazda Market Strategy to Address Takata Airbag Recalls
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Ford Issues " Do - Not - Drive " Advisory for Vehicles with Takata Airbags

Ford Motor Company recently issued a do - not - drive advisory for owners of certain vehicles who have not yet had them repaired under three past safety recalls . The recalls in question are 15S21 , 17S42 , and 19S01 , with the first recall dating back to 2015 . This advisory primarily targets vehicles with Takata non - desiccated airbag inflators , which pose a serious safety risk . The affected vehicles include 2004 - 2006 Ford Ranger trucks , 2005 - 2014 Ford Mustang vehicles , and 2005 - 2006 Ford GT vehicles , among others.

Ford 's decision to issue this advisory stems from the aging of the vehicles , which increases the likelihood of the airbag inflator exploding and releasing sharp metal fragments during a crash . This potential hazard could result in severe injury or even death for the driver and passengers . The company is making extensive efforts to contact customers and urge them to address these recalls promptly , with more than 121 million outreach attempts in the U.S. alone . So far , over 95 % of U.S. customers under the recalls have completed the necessary repairs.

The total number of airbag inflators in Ford and Lincoln vehicles impacted by these recalls is approximately 374,300 in the U.S. and 765,600 globally . The company has assured customers that parts are readily available for the repairs . Customers can opt for mobile service or have their vehicles towed to the dealership for repair . To facilitate the repair process , dealerships will offer free interim loaner vehicles if needed . Ford will continue to notify affected owners about the recalls on a monthly basis.

Ford and Mazda Market Strategy to Address Takata Airbag Recalls

Mazda Joins Ford in Issuing " Do - Not - Drive " Advisory for Vehicles with Takata Airbags

Mazda Motor Corporation has also instructed owners of certain vehicles not to drive their cars due to potentially dangerous airbags installed . A total of around 457,300 vehicles in the U.S. are affected by the " do not drive " advisories , with roughly 83,000 falling under the Mazda brand . The advisory includes vehicles with Takata non - desiccated airbag inflators that require urgent repairs under past recalls.

The impacted Mazda vehicles range from 2003 - 2008MY Mazda6 to 2007 - 2015MY CX-9 , all of which have driver and passenger airbag inflators that need immediate attention . Similarly to Ford , Mazda has parts available for the repairs and is offering mobile service , towing , and loaner vehicles to affected customers . The NHTSA reported that some of these vehicles are over 20 years old , heightening the risk of airbag ruptures in crashes.

Both Ford and Mazda are committed to reaching out to customers with affected vehicles regularly to ensure the necessary repairs are completed in a timely manner . The safety of their customers remains a top priority , and the companies are taking proactive measures to address the potential risks associated with the recalled Takata airbags.

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