Innovation Driven Growth: Beco's 0 Million Funding Success

Beco , a Mumbai - based sustainable kitchen , home , and personal care brand , has recently secured a substantial investment of 0 million in a funding round led by Tanglin Venture Partners . The funding round also received contributions from Titan Capital Winners Fund , Asian Paints promoter Manish Choksi , and existing investors Rukam Capital and Synergy Capital . This influx of capital will be used to enhance production capacity , invest in research and development , strengthen offline sales infrastructure , and increase brand awareness for the Startup company.

Founded in 2019 by Aditya Ruia , Akshay Varma , and Anuj Ruia , Beco specializes in producing plant - based and naturally sourced home and personal care products such as laundry liquids , floor cleaners , dishwashing gels , tissue papers , toilet rolls , and compostable garbage bags . The company has quickly gained traction in the market and is currently present in over 10,000 retail stores across more than 20 cities in India . Beco aims to expand its retail presence to 30,000 - 40,000 stores within the next 12 months , with over 50 % of sales expected to come from offline channels.

Furthermore , Beco has a strong presence on various ecommerce and quick - commerce platforms including Amazon , Zepto , Blinkit , Swiggy Instamart , and DMart Ready . The company aims to triple its revenue by the next year , showcasing ambitious growth plans in the competitive market of sustainable home and personal care products.

This funding round comes at a time when there is a significant increase in consumer demand for direct - to - consumer ( D2C ) brands , driven by the convenience offered by quick - commerce platforms like Blinkit , Zepto , and Instamart . This surge in demand has attracted the attention of venture capital firms , leading to a wave of investments in early to mid - stage brand sectors . Tanglin Venture Partners , the leading investor in Beco 's recent funding round , has also invested in other promising brands such as Master Chow , a noodles brand.

Overall , Beco 's focus on innovation , sustainability , and product quality has positioned the company as a key player in the industry . With continued investment and strategic partnerships , Beco is poised for further growth and success in the evolving market of eco - friendly home and personal care products.