Time: 2024-07-24
Prof. Aleks Farseev is an Entrepreneur , Keynote Speaker , and the CEO of SoMonitor.ai , a GenAI Marketing Communications Analysis Platform . With its latest advancements , AI has revolutionized the way businesses connect with their customers . For example , at our company , we 've leveraged AI to craft brand strategy . We started by gathering content from competitors , focusing on the most engaging content . Using LLMs , we categorized this content into distinct communication concepts : brand persona , customer profile , products , tone of voice , topics , and customer needs . We then used this labeled content to cluster customer personas and audience tensions . This , in turn , drove our creative storytelling and content briefs , which we could pass to our agency for production . By grounding these insights with audience and trending topic data , such as Nielsen reports or Google Trends , these insights become invaluable . Our strategy is now based not only on what is popular among our competition but also on actual audience hurdles and topics of interest . Additionally , using a GenAI approach in communication planning helps us save significant time compared to manual methods . Ultimately , this approach has significantly increased our share of voice by enabling more diverse communication.
To help other marketing leaders harness the power of AI , I asked members of the Marketing and Advertising Group , a community that I lead through Forbes Technology Council , to share their top tips to develop AI - driven strategies . Our marketing strategy now leverages AI to predict customer needs and behaviors . We can anticipate trends and adjust our strategy using machine learning algorithms to analyze historical data . This predictive capability enables proactive engagement , offering solutions before customers realize they need them . It enhances our ability to meet customer expectations and stay ahead of market trends . This approach keeps us competitive and aligned with future demands . - Jagadish Gokavarapu , Wissen Infotech . Utilizing AI image tools has allowed us to quickly generate varied marketing campaign images . With such small margins in performance - based advertising , being able to quickly test unique visual concepts can lead to meaningful performance improvements . Given the variability of AI output , altering the team structure so there is clear ownership of the review process is critical . - Dave Rosen , Wimo Games , Inc.
Our AI - enabled marketing team uses AI - driven data analysis to see what works and create hyper - personalized consumer content . Following this approach , we can now produce animated , AI - enhanced global campaigns while ensuring our team adapts and scales efficiently over time to meet evolving market demands . With AI doing much of the heavy lifting , our human marketers are then freed up to spend time on strategic initiatives and the creative aspects of marketing . - Faisal Hussain , Synechron . We 've incorporated AI insights to budget and optimize campaigns in real time , significantly boosting ROI . Additionally , our AI - driven marketing data governance ensures that all campaign settings and industry benchmarks are consistently tracked and adhered to across all activities . These advancements keep us agile and compliant , enhancing overall campaign performance and strategic alignment - Roman Vinogradov , Improvado
In conclusion , the integration of AI into marketing strategies has proven to be highly beneficial in predicting customer insights , optimizing creatives , enhancing global campaigns , improving personalization , and budgeting and optimizing campaigns . As technology continues to advance , the role of AI in Digital marketing will only become more crucial for businesses to stay competitive and meet the evolving demands of consumers.
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