Tyra Banks Launches Smize & Dream Ice Cream Shop in D.C.

Tyra Banks Opens Smize & Dream Ice Cream Shop in D.C.

Fashion and entertainment icon Tyra Banks has chosen Washington , D.C. as the location for her first official Smize & Dream scoop shop . The shop , situated in Woodley Park , will be a pop - up store operating from July 19 to September 20 . The unique feature of Smize & Dream is the Smize Surprize , a sprinkle - covered truffle treat hidden at the bottom of every cup and cone , filled with cookie dough , jelly , cake , and cream . The term " smize " was coined by Banks in 2009 , meaning smiling with your eyes.

In her new Ice cream venture , Banks pays homage to D.C. with flavors like Cap Hill Crunch , a mix of Cap'n Crunch cereal - infused ice cream , toffee crunch , and cereal - soaked French toast . The ice cream store will open with 10 core flavors and introduce a new experimental flavor and truffle treasure each week . The pop - up shop in Woodley Park includes a few counter - service seats and an outdoor patio , strategically chosen for its proximity to young families and visitors to the Smithsonian Zoo.

Banks , who has family ties to the nation 's capital , plans to be actively involved in the shop 's operations . She will be present on opening day and make occasional appearances throughout the two - month run of the pop - up . Furthermore , Banks aims to open a nonprofit learning center for underserved D.C. youth to learn about science and the ice cream industry . She envisions working with local government agencies and groups to provide educational opportunities for the community.

In addition to her ice cream venture , Tyra Banks is known for her successful career in modeling and television . Banks made her supermodel debut in 1991 and went on to produce the Emmy award - winning show " America 's Next Top Model . " Her ice cream business , which started in 2021 as Smize Cream , has now evolved into Smize & Dream with plans for global expansion . Banks hopes to establish a permanent location in D.C. in the future and extend the educational program to her future ice cream outlets worldwide.