Unlocking the Sweet Success: Krispy Kreme's Market Strategy for the Olympic Games Paris 2024

Exciting New Doughnuts and Deals from Krispy Kreme for the Olympic Games Paris 2024

Krispy Kreme is celebrating the upcoming 2024 Olympic Games in Paris with a special Passport to Paris doughnut collection . The collection features three mouth - watering flavors inspired by Parisian desserts . The Creme Brulee Doughnut is an unglazed shell doughnut filled with creme brulee cream filling , dipped in creme brulee caramel icing , and topped with caramelized sugar crunch . The Double Chocolate Eclair Doughnut boasts a chocolate custard cream filling , chocolate icing , and chocolate crisp pearls . Finally , the Raspberry & Vanilla Creme Doughnut is an Original Glazed doughnut dipped in raspberry icing , cookie pieces , and dolloped with vanilla cream.

Krispy Kreme 's Global Chief Brand Officer , Dave Skena , expressed the company 's excitement about bringing a taste of Paris to customers through these delightful treats . The Passport to Paris collection is available for a limited time at participating shops starting July 15 . Customers can enjoy these delectable doughnuts in - store , or through pickup and delivery options via the Krispy Kreme app and website.

In addition to the special doughnut collection , Krispy Kreme is also offering a new Creme Brulee Latte , available hot , iced , or frozen , for a limited time . This delightful beverage is infused with creme brulee flavors and topped with whipped cream and caramelized sugar crunch . The bakery chain is going all out to provide customers with a unique Parisian experience right in their own backyard.

As part of the festive celebrations , Krispy Kreme is also running special deals for the month of July . Members of the Krispy Kreme rewards loyalty program can enjoy a free doughnut every Tuesday and a free iced coffee every Friday with any purchase . To participate in this promotion , customers need to join the rewards program either through the Krispy Kreme app or website and make a purchase to enjoy these delicious freebies . The company is spreading joy and sweetness with these exciting offers in the lead - up to the Olympic Games Paris 2024.

Krispy Kreme continues to delight customers with innovative flavors and promotions , capturing the essence of special events like the upcoming Olympic Games . Do n't miss out on the chance to savor the Passport to Paris doughnut collection and indulge in the flavors of France right at your local Krispy Kreme store . Join the rewards program to unlock exclusive deals and enjoy free treats throughout the month of July . Get ready to experience a taste of Paris with Krispy Kreme!