Time: 2024-07-08
Lidl Germany has recently introduced a new line of vegan products under its own - brand vegan range , Vemondo . Among the exciting additions is the Vemondo vegan ribs , which will allow vegans to savor the delectable taste of BBQ ribs this summer . The vegan ribs are made using pea protein to mimic the texture of meat , marinated to perfection , and cooked until crispy . To enhance the experience , a separate bag of BBQ sauce is included for that authentic flavor.
With the launch of the Vemondo vegan ribs , Lidl Germany aims to cater to the increasing demand for plant - based alternatives among consumers . This move is part of a broader trend of marinated plant - based meats that offer meat - like textures using innovative ingredients like pea protein . By creating unique , sauce - included vegan meals , Lidl is providing convenience and customized flavor experiences to health - conscious individuals looking for ready - to - cook options.
The Vemondo vegan range has received accolades for its quality and variety of products . It has been licensed with the V - Label and was honored with the Vegan Food Award from PETA Germany in the Best Vegan Range category in 2023 . The range includes a diverse selection of vegan options such as moussaka , camembert , nuggets , tortillas , chocolate crunchies , and even stracciatella ice cream , appealing to a wide audience of vegan consumers.
Lidl 's strategic pricing and promotion tactics have proven successful in influencing consumer behavior towards plant - based products . A significant increase in sales of over 30 percent for Vemondo was reported following a price reduction to compete with animal - based products . A pilot study conducted in collaboration with Wageningen University and the World Resources Institute revealed that placing meat alternatives next to conventional meat led to a 7 % increase in sales of plant - based products , highlighting the impact of visibility on consumer choices.
The positive reception of the Vemondo range underscores the growing popularity of veganism and the shift towards plant - based diets among shoppers . As Lidl continues to innovate and expand its vegan offerings , the brand is poised to capitalize on the rising demand for sustainable and cruelty - free food options . By focusing on promoting plant - based alternatives and enhancing the visibility of vegan products in stores , Lidl is set to shape the future of vegan retail in the coming years.
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