Time: 2024-06-25
Indian cricket team captain Virat Kohli has surpassed Bollywood stars Shah Rukh Khan and Ranveer Singh in brand valuation, according to a report by consultancy firm Kroll. Despite a less than stellar performance in the ongoing T20 World Cup 2024, Kohli's brand value has increased by nearly 29 per cent in the last year. In 2023, his brand value was estimated at USD 227.9 million, securing him the top position on the list. Ranveer Singh followed with a brand value of USD 203.1 million, while Shah Rukh Khan ranked third with USD 120.7 million. The list also included cricket legends MS Dhoni and Sachin Tendulkar, with Dhoni's brand value at USD 95.8 million and Sachin at USD 91.3 million.
Despite Virat Kohli's recent performance in the T20 World Cup, former India cricketer Sanjay Bangar remains optimistic about the star batter's abilities. Bangar views Kohli's struggle in the tournament as a "calm before the storm," emphasizing the challenges of playing in unfamiliar conditions. Kohli's move to open alongside Rohit Sharma in the tournament marks a significant shift in his role, with Bangar highlighting the lack of second chances for openers. As India prepares for their final group stage match in Florida against Canada, Kohli has the opportunity to showcase his skills before advancing to the Super Eight stage.
Sanjay Bangar's support for Virat Kohli extends to the understanding of the unique circumstances surrounding his performance in the T20 World Cup. The shift to open in the tournament, coupled with challenging pitch conditions, has presented a new set of challenges for Kohli. With a strong belief in Kohli's capabilities, Bangar dismisses any concerns about his form, attributing his struggles to adaptation to the unfamiliar role. As the Indian team gears up for crucial matches ahead, Kohli's performance will be closely monitored, with expectations of a turnaround in form as he adjusts to the demands of the tournament.
Virat Kohli's dominance in brand valuation reflects his enduring popularity and influence in the Indian entertainment industry. Despite facing challenges on the cricket field, Kohli's value as a celebrity remains unmatched, outshining even established Bollywood stars. As the T20 World Cup progresses, Kohli's performance will be under scrutiny, with hopes of a resurgence in form as he navigates a new role in the team. With unwavering support from experts and fans alike, Kohli's journey in the tournament promises to be a compelling narrative of resilience and determination.
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