Unlock the Success of IndusInd Bank's Anthem Buddies Program at ICC Men's T20 World Cup 2024

IndusInd Bank has partnered with the International Cricket Council (ICC) for the second year in a row to offer the Anthem Buddies program at the ongoing ICC Men's T20 World Cup 2024 in the USA and West Indies. This program gives cricket fans the chance to have their children walk out onto the field with the teams for the national anthems. To make this opportunity more accessible, the bank launched a contest on its digital platforms where parents could submit entries with unique cricket slogans for a chance to be selected.

In the previous ICC Men's Cricket World Cup 2023, IndusInd Bank received an overwhelming response for the Anthem Buddies program, creating memorable moments for 1440 children and their parents across 10 Indian cities. Soumitra Sen, head of consumer banking and marketing at IndusInd Bank, emphasized the importance of sports in uniting communities and inspiring the next generation. He expressed the bank's commitment to creating lasting memories through the ICC Men's T20 World Cup 2024 Anthem Buddies program.

ICC's chief commercial officer, Anurag Dahiya, highlighted the success of brand engagement through initiatives like the Anthem Buddies program. He noted that walking out alongside top cricketers is a unique experience that leaves a lasting impact. The program has been well-received not only in India but also in the West Indies and the USA.

Parents of children who participated in IndusInd Bank's Anthem Buddies program shared their enthusiastic experiences. Ganesh Narayanan expressed immense gratitude for the unforgettable experience his son had walking out with his cricket heroes. Alpesh Patel also expressed gratitude for the opportunity his son had to stand alongside a player from the Indian cricket team during the national anthem ceremony. Suresh Pasumarty thanked IndusInd Bank for providing a once-in-a-lifetime opportunity for children to meet cricketers and participate in the anthem ceremony.

In conclusion, the partnership between IndusInd Bank and the ICC for the Anthem Buddies program continues to create cherished memories for cricket fans. The program not only fosters a sense of national pride but also brings families and communities together through the love of cricket. It is a testament to the power of sports in inspiring and uniting people across different regions and backgrounds.