Time: 2024-06-25
The recent Bleacher Report settlement stems from a class action lawsuit filed by Tom Sorensen, a digital subscriber, against Turner Broadcasting System Inc., claiming that the company shared subscriber data with Facebook without consent. This violation of digital privacy raises concerns about compliance with the Video Privacy Protection Act (VPPA). The lawsuit alleges that Bleacher Report unlawfully disclosed personally identifiable information and video viewing histories to Facebook-owner Meta Platforms. This issue highlights the importance of obtaining explicit consent from users before sharing sensitive data.
The lawsuit focuses on the use of the Facebook Pixel, a tracking tool that collects user data on websites. Bleacher Report allegedly used this tool to track its users' activities, collecting information about the videos subscribers watched and their Facebook IDs, which were then shared with Meta. The legal implications of this case underline the necessity for companies to adhere to laws like the VPPA, which safeguards individuals' privacy when it comes to video consumption.
As part of the settlement, Bleacher Report has agreed to take corrective measures, including halting the operation of the Meta Pixel on certain pages without obtaining VPPA-compliant consent from users. Eligible individuals, who were Bleacher Report account holders between January 25, 2021, and May 21, 2024, can claim a portion of the settlement fund. To participate in the settlement, class members must submit a valid claim form by August 23, 2024.
The settlement also outlines key deadlines, such as the exclusion and objection deadline on July 9, 2024, and the final approval hearing scheduled for August 8, 2024. Payments from the settlement fund will be distributed based on the number of valid claims filed, ensuring affected users are compensated for the unauthorized sharing of their data. It is crucial for individuals to follow the necessary steps outlined on the official settlement website to sign up for the Bleacher Report settlement.
The Bleacher Report settlement is part of a broader trend where companies face legal challenges for sharing subscriber data without consent, echoing similar cases involving companies like HGTV, Paramount, and Forbes. These lawsuits emphasize the significance of safeguarding consumer privacy and complying with federal laws to protect user data on digital platforms, reflecting ongoing concerns regarding data sharing practices and consent in the digital era.
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