Exciting News: IKEA Launches Virtual Store on Roblox for Recruitment

IKEA has recently announced the launch of 'The Co-Worker Game' on Roblox, offering players a unique virtual experience that showcases IKEA's innovative approach to careers. Scheduled to debut on June 24th, this immersive universe allows individuals to explore non-linear career paths and make lateral moves across different departments within IKEA. This marks IKEA's entry into the world of mainstream gaming, providing a platform for players to delve into the working environment of the renowned brand.

Applications are now open for virtual co-worker roles in the game, with a limited number of paid positions available. Aspiring candidates have until June 16th to apply for the opportunity to participate in the virtual store and take on various responsibilities, from assisting customers to advancing through different departments. Successful applicants will have the chance to showcase their skills, contribute to the virtual IKEA community, and potentially earn promotions.

In addition to the paid co-workers, the wider Roblox community and fans of IKEA can also engage with the virtual store, exploring its features and participating in various activities. Whether it's visiting the Swedish Food Market and Bistro to serve iconic meatballs or experimenting with IKEA products in the showrooms for organization purposes, participants can immerse themselves in the world of IKEA on Roblox. Exciting rewards and exclusive IKEA UGCs await those who partake in the virtual experience.