Researchers advocate for Hollywood to reflect climate crisis in movies

Aquaman might not mind if the oceans rise, but moviegoers might. A new study by researchers surveyed 250 movies from 2013 to 2022 to assess if Hollywood blockbusters reflect the current climate crisis. The majority of films failed the 'climate reality check,' with less than 10% passing the criteria. The research, conducted by Colby College English professor Matthew Schneider-Mayerson, emphasized the importance of portraying reality on screen to meet audience expectations. The study, published by Maine's Colby College in April, aims to encourage filmmakers to incorporate climate change themes into their narratives to engage viewers in relevant discussions.

Despite initial assumptions, several movies like 'Marriage Story' and 'Midsommar' were surprising passers of the climate reality check. Even films seemingly unrelated to climate issues, such as 'Justice League' and 'Don't Look Up,' managed to include references to climate change. The study also revealed that streaming services offer more climate-conscious content compared to major studios. The researchers advocate for incorporating climate change storylines as a way to raise awareness and promote dialogue among audiences and filmmakers.

Harry Winer, the director of sustainability at New York University Tisch School of the Arts, praised the study for its potential marketing benefits and data collection. He highlighted the importance of connecting audiences with climate narratives through films that reflect real-world challenges. The researchers compared the climate reality check to the Bechdel-Wallace test for gender representation in movies, acknowledging the urgent need to address climate change in contemporary storytelling.