Time: 2024-05-26
Xiaomi's attempt to poke fun at Apple's ill-fated 'Crush' ad with their new ad for the Xiaomi 14 Civi smartphone didn't quite hit the mark. The ad, reminiscent of Apple's controversial commercial, features a hydraulic press that fails to crush the tools beneath. While the intention may have been to showcase the company's uniqueness, the execution falls short.