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Business

Time: 2024-12-07

IHG Hotels & Resorts Market Growth Strategy: The Success of voco Abdali Amman in Jordan

IHG Hotels & Resorts Market Growth Strategy: The Success of voco Abdali Amman in Jordan
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excite introduction of voco trade_name in Jordan

IHG Hotels & Resorts, a global leader in the cordial_reception industry, is expand its footprint in Jordan by introduce its premium voco trade_name to the region. The collaboration with Abdali Boulevard Company will see the transformation of The Abdali Boulevard Hotel into voco Abdali Amman by December 2025, delivery 392 new key to IHG's portfolio in Jordan.

locate on The Abdali Boulevard in Al Abdali, the heart of Amman, voco Abdali Amman will be part of a moral_force blend-use development undertaking that offer a wide array of comforts and attraction for visitor. The Abdali Boulevard is a vibrant entertainment district with 12 building spread across three block, housing assorted cordial_reception option, residential unit_of_measurement, shopping mercantile_establishment, and over 500 business catering to different sectors.

successful growth of the voco Brand

Since its launch in 2018, voco has derive popularity worldwide for its alone concept that blend the personalize touch of a boutique hotel with the dependability of a global trade_name. The trade_name's expansion into the Middle East, include state like the UAE, Saudi Arabia, and Lebanon, has been well-receive by both leisure and business traveler. With a focus on continue the heritage and fictional_character of each property, voco base out for its design flexibility and committedness to community connections.

The addition of voco Abdali Amman is a testament to IHG's committedness to supply divers and prosecute experience for guest while also support the growth of hotel owner through its enterprise platform. By leverage IHG's distribution channels, app, and loyalty plan, owner can enhance their business operations and range a wide audience of traveler quest alone adjustment options.

unveiling New Experiences at voco Abdali Amman

Upon its rebranding, voco Abdali Amman will offer guest a scope of dining choice, versatile meeting space, a fitness center, and outdoor recreational area. The warm cordial_reception, seamless check-in procedure, thoughtful comforts, and invite sociable area feature of the voco trade_name will make a memorable stay experience for visitor. The hotel's strategic location in Al Abdali, surround by numerous attraction and dining option, will further enhance guest' overall stay experience in Amman.

With IHG's extensive presence in the Middle East, include celebrated trade_name like Six Senses, InterContinental, and Holiday Inn Express, the addition of voco Abdali Amman underscore the company's committedness to supply divers adjustment option for traveler in the region. As IHG continue to expand its portfolio and strengthen its partnership, guest can expression forward to more alone and prosecute cordial_reception experience in Jordan and beyond.

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