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Entertainment

Time: 2024-08-31

Tiffany & Co. Launches Innovative Fan Experience at US Open

Tiffany & Co. Launches Innovative Fan Experience at US Open
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bequest of Tiffany & Co. at the US Open

Cumberland , a town in Rhode Island , is the location of Tiffany & Co. 's Holloware workshop , where maestro silversmith trade sterling silver trophy for the U.S. Open Tennis Championship . These trophy are award to the work_force and woman singles winner at the USTA Billie Jean King National Tennis Center in New York . Each trophy return 4.5 calendar_month to complete and is then personally escort to the tournament by a team of animal_trainer . This relationship between Tiffany & Co. and the U.S. Open date back to 1987 when the trophy were first award to Ivan Lendl and Martina Navratilova.

The trophy , with their intricate design , are a symbol of prestige and history . They were given as keepsake replica to the champion , as the master ageless trophy is own by the USTA and update annually with the winner ' name_calling . The replica trophy are scratch with the current old_age winner ' name_calling by a Tiffany & Co. silversmith onsite immediately after the match . At the U.S. Open dad - up , fan can position these trophy alongside other freshness such as Augmented Reality experience and Tiffany Blue tennis balls.

Tiffany & Co. Launches Innovative Fan Experience at US Open

Immersive Experience at the U.S. Open

This year , Tiffany & Co. has introduce an synergistic fan experience at the U.S. Open . The dad - up booth at the USTA Billie Jean King National Tennis Center feature an augment - world mirror by Snap Inc. and replica of the U.S. Open trophy craft by Tiffany since 1987 . The booth also showcase an Elsa Peretti Diamonds by the Yard tennis racket , decorate with over 30 carat of diamond . This alone racket wage court to Tiffanys bequest in exquisite diamond and craftsmanship.

Tiffany & Co. regenerate its partnership with the USTA in 2023 , hardening its function as the official trophy spouse of the U.S. Open . The trade_name has been craft the U.S. Open trophy for 37 old_age and supply hand - engraving services for the champion ' keepsake replica . stopping_point year , the winning player have the opportunity to have their trophy scratch on - site . The luxury jewelry_maker continue to continue its longstanding bequest at the U.S. Open , offer fan an immersive experience at the tournament.

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