Time: 2024-08-31
fan attention the US Open can breathe a sigh of relief knowing that La Roche - Posay is once again the official sunscreen spouse of the tournament . For the one-third back-to-back year , the celebrated skin - care trade_name is emphasizing its committedness to sun safety with assorted enterprise , include free sunscreen distribution and the presence of dermatologist at the event . Guillaume Monsel , VP and head of selling at La Roche - Posay , express exhilaration about the trade_name 's continue partnership with the US Open , particularly focus on reach a premium , affluent , and accessible consumer demographic through tennis.
tennis star Madison Keys and Frances Tiafoe recently join La Roche - Posay as trade_name ambassador to promote everyday sun protection . The couple , along with other player like Taylor Fritz and Alex de Minaur , prosecute in a friendly pickleball match at a La Roche - Posay - host event . Additionally , Jannik Sinner , the current universe no . 1 in work_force 's singles , serve as an ambassador for the trade_name . La Roche - Posay 's collaboration with the US Open Marks its first tennis tournament partnership , with plan to patron other esteemed event like the National Bank Open in Canada and the Miami Open.
La Roche - Posay is not only focus on promote sun safety but also lend to the battle against skin cancer . The trade_name pledge a 0,000 contribution to the American Cancer Society to support critical research and awareness plan . At the USTA Billie Jean King National Tennis Center , La Roche - Posay will host an educational booth offer complimentary sunscreen sample and expert dermatologic advice . This enterprise underscore the trade_name 's committedness to promote regular sun protection and skin care practices.
The partnership between La Roche - Posay and the US Open reflect a growth tendency in the skin_care industry towards promote sun safety and health education . By leverage high - profile sport event like tennis tournament , trade_name can effectively raise populace awareness about the importance of daily sun protection . Furthermore , the inclusion of celebrity athlete in sun safety political_campaign showcase the influence of well - know personality in drive health enterprise and promote skin cancer prevention . Through strategic partnership , contribution to health organization , and educational enterprise , company like La Roche - Posay are not only enhance their trade_name image but also lend to critical health cause and promote corporate sociable responsibility.
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