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Business

Time: 2024-08-26

Zappos Market Strategy for International Dog Day

Zappos Market Strategy for International Dog Day
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Zappos observe International Dog Day

Zappos is launching a new political_campaign for International Dog Day on August 26 to promote people to adopt senior dog . The on-line shoe retailer will choose 25 recipient as winner of the contest between August 26 and September 3 . The political_campaign was partly inspire by Zappos exist pet adoption reimbursement plan for employees.

Zappos Market Strategy for International Dog Day

customer who have adopt a dog three old_age or aged can submit their adoption narrative to Zappos for a opportunity to win a Senior Paws Pack , which include a Zappos gift card , a free walk from dog walk service Rover , dog dainty , and other pet supply . Zappos head selling and selling military_officer Joe Cano mention that Zappos also run a plan in its Las Vegas headquarters name WAGS , or Workplace Associates Generating Smiles.

harmonize to Cano , Zappos collaborate with Rover in April to deliver the first - ever dog - walk shoe shop . pet have always been a part of Zappos DNA , and the shoe retailer desire to continue support its customer and paw - parent everywhere , in unexpected ways , throughout the year . The goal of this political_campaign is to observe paw - rent who have adopt a furred soulmate into their home , past the puppy age.

Zappos is look to aid addition visibility for aged dog look for new home . The adoption rate for aged dog is 25 percentage , compare to a 60 percentage rate among younger dog . This new political_campaign purpose to shed light on the trouble aged dog face in getting adopt . Cano mention that the Zappos dog - walk shoe shop has earn positive chemical_reaction from customer and trade_name and has show a higher - than - average chink - through rate since it launched.

support Senior Dogs

The new political_campaign by Zappos is not only about observe International Dog Day but also about promote people to see adopt senior dog . Zappos is know for its attempt in promote pet adoption , with plan in topographic_point to support employee who adopt pet . The enterprise purpose to wages those who have open their hearts and home to aged dog , highlight the importance of giving senior dog a opportunity at determination a love family . By collaborate with dog walk service Rover and offer attractive prize for participant , Zappos hope to brand a positive impact on senior dog adoption rates.

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