McDonald's Market Insights: Grimace Shake Strategy in the UK

McDonald 's introduce express edition Grimace Shake in the UK

McDonald 's has announce that they will be launching a alone drink in the UK that has been a huge hit in the US . The Grimace Shake , which is purple in color , feature a blueberry - season syrup blend with a creamy milkshake base . This express edition drink is inspire by the fast - food chain 's iconic purple Grimace mascot , originally introduce in the seventies . The Grimace fictional_character , who was initially portray as an evil figure larceny milkshake from customer , was later rebranded as a more friendly cartoon character.

There has been much guess about the meaning of the Grimace fictional_character , with some believing he represent customer ' taste bud . The drink will be available at over 1,450 McDonald 's restaurant in the UK start from August 28 for a express time only . customer will rich_person until September 4 to attempt out the Grimace Shake before it disappear from the menu . monetary_value for the shingle start at £ 2.69 for a medium size , with a large version price at £ 2.99 , although monetary_value may change depend on the location.

The Grimace Shake has already been a hit in the US and Canada after its initial launch stopping_point year as a express edition menu item . To observe the trade_name 's fiftieth birthday , McDonald 's has introduce several new menu item , include the tax_return of the Double Big Mac and a Birthday Cake Donut . Additionally , two new McFlurry spirit have been add to the menu - Milkybar Raspberry Ripple and Munchies Cookie Dough.

fan of McDonald 's are also eagerly expect the tax_return of McDonald 's Monopoly , schedule to Begin on September 4 . The game offers customer the opportunity to win assorted prize , include free food and money , over a six - week period.

In order to save money at McDonald 's , customer can return advantage of assorted offer and promotion . For example , filling out a feedback survey on a McDonald 's reception can entitle customer to a Big Mac and french_fries for just £ 2.99 . Additionally , customer should research different apps and platform for ordering McDonald 's delivery , as monetary_value can change between them.

Overall , the introduction of the Grimace Shake in the UK is part of McDonald 's ongoing attempt to introduce their menu and observe their long - standing presence in the state . fan of the fast - food chain can expression forward to try out this alone drink and participate in the approaching McDonald 's Monopoly game for a opportunity to win excite prizes.