Beyoncé's SirDavis Whisky: The Latest Innovation in American Spirits

Introducing SirDavis Whisky by Beyoncé

Beyoncé Knowles - Carter has ventured into the world of spirits with the launch of her brand new American whiskey line , SirDavis . This venture , a joint effort with Moet Hennessy and master distiller Bill Lumsden , celebrates the legacy of her great - grandfather , Davis Hogue . The whiskey brand , named after him , is a blend of rye and malted barley finished in Pedro Ximenez sherry casks , offering a unique harmony of flavors . SirDavis has already garnered multiple awards , making it a standout in the American whiskey market.

A Tribute to Heritage and Craftsmanship

Beyoncé 's journey into the world of whiskey is deeply rooted in her family heritage in the American South . The launch of SirDavis pays homage to her paternal great - grandfather , Davis Hogue , who was a moonshiner during Prohibition . This discovery led Beyoncé to create a whiskey brand that reflects her family 's legacy and Southern roots . The whiskey is not only crafted in Texas but also uniquely blends Japanese and Scottish influences , offering a distinct flavor profile that sets it apart in the market.

The Art of Whiskey Making

Dr. Bill Lumsden , a renowned Master Distiller , was instrumental in crafting Beyoncé 's vision for SirDavis . The whiskey features a rare mash bill made of rye and malted barley , combined with traditional whiskey - making techniques and secondary maturation in sherry casks . The result is a sophisticated and bold whiskey with tasting notes that include hints of Seville oranges , spices , and toffee . SirDavis has received accolades at prestigious spirits competitions , solidifying its position as a premium American whiskey brand.

Availability and Pricing

Fans of Beyoncé can experience the award - winning SirDavis whiskey for 9 per bottle . Pre - orders are available on the brand 's website , with plans for the SirDavis brand home in Houston to open to visitors in 2025 . The whiskey will be launched in stores nationwide in September and will also be available in select airports and stores in international cities like London , Paris , and Tokyo . Beyoncé 's foray into the world of whiskey not only showcases her entrepreneurial spirit but also pays tribute to her family 's legacy and craftsmanship in a new and exciting way.