Time: 2024-08-19
Chelsea F.C. will enter their match against Manchester City without a shirt sponsor , adding to the chaos at Stamford Bridge . Last season 's sponsor , Infinite Athlete , did not extend their deal , leaving the Blues without a front - of - shirt sponsorship deal . The club 's struggles to align their performances with their ambition have resulted in difficulties securing a long - term sponsorship deal.
Securing a major sponsorship deal is crucial for Chelsea 's long - term plans to maximize their commercial potential and boost revenue . The club 's revenue plays a significant role in adhering to the Premier League 's financial regulations , particularly the proposed changes to Profitability and Sustainability Regulations ( PSR ) . The higher the revenue , the more Chelsea can spend on wages and player transfers.
With just eight days until Chelsea 's first game of the season , there are still several major issues that need to be addressed by the sporting directors and owners . Nicolas Jackson 's return to full training provides a boost for the team , as he is expected to be ready for minutes in the upcoming friendly against Inter Milan . New signing Samu Omorodion is also set to make his debut , providing additional support to the squad.
Despite some progress , there are still several unresolved issues for Chelsea to tackle before the start of the season . The upcoming friendly against Inter Milan will play a decisive role in addressing these remaining challenges . Chelsea 's ability to overcome these obstacles will be crucial as they prepare to face Manchester City in the Premier League.
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