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Business

Time: 2024-08-13

ESPN New York Moves to 880 AM: Market Insights and Growth Strategy

ESPN New York Moves to 880 AM: Market Insights and Growth Strategy
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ESPN New York Moves to 880 AM

ESPN New York recently announced a significant change in its broadcasting platform , as it will be moving to the 880 AM signal on August 26 . The move comes as part of a local marketing agreement between Audacy and Good Karma Brands , the parent company of ESPN New York . This change will allow ESPN New York to have a stronger signal compared to its previous 98.7 FM station , providing a larger platform for its sports programming . The move also signifies a shift towards a greater focus on digital presence for the station.

ESPN New York Moves to 880 AM: Market Insights and Growth Strategy

End of WCBS - AM 's News Format

With ESPN New York moving to the 880 AM signal , it marks the end of WCBS - AM 's nearly six - decade - long run as an all - news radio station . The parent companies of WFAN and ESPN New York have come to an agreement that will give ESPN New York a more robust signal while transitioning WCBS - AM to a new format . This move symbolizes a significant shift in the local radio landscape in New York and signals a new chapter for both stations involved.

The programming lineup on 880 AM will see a change with ESPN New York taking over the signal . Shows like The Michael Kay Show , DiPietro & Rothenberg , and Bart & Hahn will now have a new home on the 880 AM platform . The Mets broadcasts , also owned by Audacy , will continue to be aired on the station , ensuring continuity for sports fans.

The move also reflects broader changes in the media industry , with a shift towards digital delivery and a need to adapt to new audience preferences . The agreement between Audacy and Good Karma Brands signifies a strategic realignment of resources to ensure the most effective delivery of news and sports content to listeners in the New York region . While the exact financial details of the deal are not yet disclosed , the partnership is expected to have a lasting impact on the radio broadcasting landscape in the city.

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