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Business

Time: 2024-07-31

Krispy Kreme's Market Strategy for Olympic Growth

Krispy Kreme's Market Strategy for Olympic Growth
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The Krispy Kreme Olympic Promotion

Krispy Kreme's Market Strategy for Olympic Growth

Krispy Kreme is celebrating the Olympic Games with special promotions for doughnut lovers . The company is offering doughnuts as part of their " Go for the Glaze " campaign . These promotions coincide with the ongoing Paris Olympic Games , where Team USA is competing for medals against athletes from other countries.

The first promotion allows all customers to purchase any type of doughnut for just on a specific day . There is no limit to the number of doughnuts one can buy , but the offer is only available in - store and while supplies last . The following day , only members of Krispy Kreme 's free rewards program can buy Original Glazed doughnuts for . This second promotion will also be available for a limited time , both in - store and digitally.

Krispy Kreme Goes All Out for the Olympics

In addition to the doughnut promotions , Krispy Kreme has introduced special Olympic - themed dozens . The " Go USA " dozen includes Original Glazed Doughnuts , Chocolate Iced Glazed with Sprinkles Doughnuts , and patriotic Go USA Doughnuts . These dozens are exclusively available during the Olympic Games . A smaller 6 - pack version of the " Go USA " collection can be found in select grocery stores as well.

To further celebrate the Olympic Games , Krispy Kreme launched the Passport to Paris Collection . This collection features three new doughnuts inspired by iconic Parisian desserts , including the Crème Brûlée Doughnut , the Double Chocolate Éclair Doughnut , and the Raspberry & Vanilla Crème Doughnut . This collection offers customers a chance to try something new while supporting their home team.

Team USA has already won 20 medals at the Olympics , including 3 gold , 8 silver , and 9 bronze as of Monday afternoon . The Games are set to continue until August 11 , giving fans more opportunities to indulge in Krispy Kreme 's Olympic - themed treats and enjoy the spirit of the games.

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