Google Search Ranking Volatility: Latest Update and Trends - Technology

Increasing Google Search Rank Volatility

Over the past almost two weeks , there has been ongoing ranking volatility in Google Search . The last Google search ranking update was around July 23rd , and before that was on July 18th and July 9th . Since around July 17th , there has been high volatility in the Google Search rankings . Before this intense July ranking volatility , weekend volatility trends were ongoing for a month or two . Users are now expecting the next Google core update to come soon , within " weeks , " as there has been a lot of volatility in the past two weeks.

Google Search Ranking Volatility: Latest Update and Trends

 I probably should have covered this yesterday but I have been seeing more ranking volatility starting late on Monday , July 22nd , through yesterday , July 23rd and into today July 24th . This may be a continuation from what we saw last week or maybe something new - it is hard to tell.

The SEO community has been discussing the significant spike in chatter and the tools are showing a spike in volatility . Many are speculating that Google is testing something new , and the next core update is expected in the coming weeks.

Google Ranking Volatility Tools

Third - party ranking volatility tools such as Advanced Web Rankings , Cognitive SEO , Semrush , Algoroo , Mozcast , SERPmetrics , SERPstat , Accuranker , Mangools , Wincher , and SimilarWeb have shown fluctuations in the Google Search results over the past couple of weeks . The tools are reflecting the ongoing volatility and changes in search rankings . There have been comments from the SEO community discussing the increase in website traffic and changes in search visibility.

SEO Chatter within the community has highlighted various observations . Some users have reported a significant increase in website traffic from Google and improvements in search console data . Others have noted conflicting data from different SEO tools , with some showing a decrease in rankings while others show an uptick . The constant shuffling of search results has been described as soul - crushing , with users experiencing fluctuations in rankings on a daily basis.

Discussion and Analysis

The ongoing volatility in Google Search rankings has sparked discussions among SEO professionals about the impact on website visibility and traffic . Some have expressed concerns about the quality of search results deteriorating due to constant shuffling . The uncertainty surrounding the updates has led to a sense of anticipation and apprehension within the SEO community . Users are closely monitoring the changes and are prepared for potential shifts in their website rankings . The current situation suggests that a significant update from Google may be imminent , leading to further fluctuations in search results.