Time: 2024-07-26
Delta Air Lines has kicked off its campaign as the official airline of Team USA for the upcoming Paris Olympic Games , with ads highlighting various athletic stars . The campaign focuses on themes of resilience and perseverance , continuing the brand 's messaging from the 2022 Beijing Olympics . Ads showcase different stages of the athletic journey , emphasizing the preparation required to make it to the games and the experiences of newcomers to Team USA.
The ads feature track and field icon Gabby Thomas , beach volleyball players Sara Hughes and Kelly Cheng , climber Brooke Raboutou , and para basketball star Trevon Kenifer . Each ad brings Deltas Keep Climbing tagline to the Olympic stage , highlighting the momentum and movement that drives these athletes towards their goals . Delta CMO Alicia Tillman emphasized the joys , challenges , and unrelenting ambition required to keep climbing towards success.
In addition to digital and TV ads , Delta 's campaign includes a series of OOH ads that will run across the U.S. in key markets , including Delta Terminals in Seattle , Boston , New York , Los Angeles , and Atlanta . The airline will also feature each of the Team USA athletes it sponsors in in - flight entertainment , further promoting their partnership with the Olympic team.
As part of the campaign , a social media component will showcase short video content starring four Team USA athletes Derek Loccident , Kaleo Maclay , Victor Montalvo , and Ashleigh Johnson . Viewers will be invited to chart their own journeys and share them with their followers , creating a digital experience that engages fans and supporters of Team USA.
Overall , Delta Air Lines ' campaign for Team USA at the Paris Olympics aims to celebrate the dedication and determination of these athletes as they strive for success on the international stage . By highlighting their stories and achievements , Delta reinforces its commitment to supporting Team USA and promoting the values of resilience and perseverance in sports .
Delta Air Lines has launched a new campaign to showcase its partnership with Team USA at the Paris Olympic Games . The ads feature a range of athletic stars , including track and field icon Gabby Thomas , beach volleyball players Sara Hughes and Kelly Cheng , climber Brooke Raboutou , and para basketball star Trevon Kenifer . Each ad highlights the dedication and hard work required to reach the Olympic stage , emphasizing the themes of resilience and perseverance.
The campaign , which includes digital , TV , and OOH ads , aims to bring Deltas Keep Climbing tagline to the Olympic stage , inspiring viewers with the stories of these talented athletes . By spotlighting the journeys of Team USA members , Delta seeks to connect with fans and supporters of the Olympic team , encouraging them to follow along and share in the excitement of the games . Through in - flight entertainment and social media content , Delta is creating a multi - faceted campaign that engages audiences across different platforms.