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Sports

Time: 2024-07-26

Delta Air Lines Champions Team USA Athletes at Paris Olympics

Delta Air Lines Champions Team USA Athletes at Paris Olympics
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Delta Air Lines Launches Campaign for Team USA at Paris Olympics

Delta Air Lines has kicked off its campaign as the official airline of Team USA for the upcoming Paris Olympic Games , with ads highlighting various athletic stars . The campaign focuses on themes of resilience and perseverance , continuing the brand 's messaging from the 2022 Beijing Olympics . Ads showcase different stages of the athletic journey , emphasizing the preparation required to make it to the games and the experiences of newcomers to Team USA.

The ads feature track and field icon Gabby Thomas , beach volleyball players Sara Hughes and Kelly Cheng , climber Brooke Raboutou , and para basketball star Trevon Kenifer . Each ad brings Deltas Keep Climbing tagline to the Olympic stage , highlighting the momentum and movement that drives these athletes towards their goals . Delta CMO Alicia Tillman emphasized the joys , challenges , and unrelenting ambition required to keep climbing towards success.

In addition to digital and TV ads , Delta 's campaign includes a series of OOH ads that will run across the U.S. in key markets , including Delta Terminals in Seattle , Boston , New York , Los Angeles , and Atlanta . The airline will also feature each of the Team USA athletes it sponsors in in - flight entertainment , further promoting their partnership with the Olympic team.

As part of the campaign , a social media component will showcase short video content starring four Team USA athletes Derek Loccident , Kaleo Maclay , Victor Montalvo , and Ashleigh Johnson . Viewers will be invited to chart their own journeys and share them with their followers , creating a digital experience that engages fans and supporters of Team USA.

Overall , Delta Air Lines ' campaign for Team USA at the Paris Olympics aims to celebrate the dedication and determination of these athletes as they strive for success on the international stage . By highlighting their stories and achievements , Delta reinforces its commitment to supporting Team USA and promoting the values of resilience and perseverance in sports .

Deltas Campaign Celebrates Team USthletes at Paris Olympics

Delta Air Lines has launched a new campaign to showcase its partnership with Team USA at the Paris Olympic Games . The ads feature a range of athletic stars , including track and field icon Gabby Thomas , beach volleyball players Sara Hughes and Kelly Cheng , climber Brooke Raboutou , and para basketball star Trevon Kenifer . Each ad highlights the dedication and hard work required to reach the Olympic stage , emphasizing the themes of resilience and perseverance.

The campaign , which includes digital , TV , and OOH ads , aims to bring Deltas Keep Climbing tagline to the Olympic stage , inspiring viewers with the stories of these talented athletes . By spotlighting the journeys of Team USA members , Delta seeks to connect with fans and supporters of the Olympic team , encouraging them to follow along and share in the excitement of the games . Through in - flight entertainment and social media content , Delta is creating a multi - faceted campaign that engages audiences across different platforms.

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