Revolutionizing B2B Marketing: Trilliad Acquires Just Global for Success Strategies

Trilliad Acquires Just Global to Revolutionize B2B Marketing

Trilliad , a leading B2B marketing agency , has recently announced its acquisition of Just Global , a top B2B marketing agency recognized for its Connected Experience approach . This strategic move aims to create the world 's first Growth Services Provider , bridging the gap between the offices of the CMO and CRO within global Enterprise B2B brands . Just Global 's CEO , Brandon Friesen , highlighted the importance of this acquisition in the rapidly evolving marketing landscape , where AdTech , MarTech , and SalesTech are increasingly integrated.

The acquisition of Just Global by Trilliad marks a significant milestone in the B2B marketing sector . Trilliad , led by industry pioneers David Williams and Craig Dempster , former CEOs of Merkle , is set to revolutionize the intersection of marketing and sales by optimizing the entire buying experience across marketing , sales , and customer success . This strategic partnership is expected to enhance marketing efficiency , boost seller productivity , and reduce Customer Acquisition Costs for B2B brands globally.

expressed their enthusiasm for advising Just Global on this industry - defining deal . The transaction reflects the growing demand for B2B digital marketing capabilities and signals a shift towards more integrated and data - driven marketing strategies in the industry . With Trilliad 's mission to become the most influential B2B agency , the acquisition of Just Global sets the stage for transformative business performance in the B2B sector.

Creating a New Paradigm in Business - to - Business Marketing

The partnership between Trilliad and Just Global signifies a strategic leap forward in the B2B marketing landscape . As marketing and sales continue to converge in the B2B enterprise , the alignment of revenue goals between CMOs and CROs becomes increasingly crucial . By joining forces with Trilliad , Just Global aims to support these connected worlds with data- and tech - enabled services , driving growth and innovation in the industry.

The acquisition of Just Global by Trilliad is part of a larger strategy to offer unique and essential services in the B2B marketing sector . With plans for additional growth in the coming year , including the recent addition of Sercante , a CRM consultancy and execution business , Trilliad is poised to transform business performance for B2B brands worldwide . The collaboration between the two agencies is set to shape a new Growth Services Provider category , delivering unified performance and real results for B2B brands globally.

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