Unlock the Success: Rowdy Peach IPA Market Insights

Atlanta United FC and SweetWater Brewing Company have come together to introduce a new beer called Rowdy Peach IPA , which honors the club and its dedicated fans . The IPA features a delightful peach aroma and is a medium - bodied beer that reflects the energy of Atlanta United and its supporters . This new brew can be found at SweetWater 's three bars within Mercedes - Benz Stadium , as well as at their taproom . It is also available in six - packs of 12 - ounce cans and on draft . For those interested in trying Rowdy Peach IPA , they can use SweetWater 's Beer Finder tool to locate it at a store or venue near them.

Garth Lagerwey , the President and CEO of Atlanta United , expressed his excitement about the collaboration with SweetWater Brewing , stating that the partnership reflects a shared commitment to innovation . He believes that Rowdy Peach IPA is a fitting tribute to the passion and enthusiasm of the team 's fans , especially as they head into a crucial part of the season . The collaboration between Atlanta United and SweetWater Brewing is a way to connect with the community and provide fans with a unique and enjoyable experience while supporting their favorite team.

Prinz Pinakatt , the Chief Marketing Officer of Tilray Beverages , described Rowdy Peach IPA as a beer that embodies the spirit of the south with its refreshing peach flavor . He sees it as a way to celebrate the spirited fans of Atlanta United , the fearless players , and the vibrant soccer culture in the community . The partnership between SweetWater Brewing and Atlanta United goes beyond just creating a beer ; it is about fostering a deeper connection with the local community and enhancing the fan experience both on and off the field.

The release of Rowdy Peach IPA comes at a time when Atlanta United is gearing up for an important stretch of the season . The collaboration between the club and SweetWater Brewing showcases a shared commitment to innovation and creativity . As fans enjoy this new beer , they are not only supporting their favorite team but also becoming part of a larger community that celebrates soccer culture in Atlanta . Rowdy Peach IPA is not just a beverage ; it is a symbol of unity and passion for the sport , bringing fans together to cheer on Atlanta United FC.