Time: 2024-07-20
Sony India recently unveiled the BRAVIA 3 series televisions in India , expanding its lineup following the earlier release of the BRAVIA 7 series . The new BRAVIA 3 series comes in various sizes ranging from 108 cm ( 43 inches ) to 215 cm ( 85 inches ) , offering a sleek design with a slim stand and a smart remote equipped with six hot keys . Additionally , it features an Eco Remote made from about 80 % recycled plastic and an Eco Dashboard aimed at promoting energy efficiency and reducing plastic usage.
The highlight of the BRAVIA 3 series is the 4 K HDR Processor X1 , which utilizes advanced algorithms to upscale non-4 K content to near-4 K resolution using 4 K X - Reality PRO technology . The TVs also boast TRILUMINOS Pro for enhanced color accuracy , Dynamic Contrast Enhancer for improved contrast , Object - Based HDR Remaster for realistic images , and Super Bit Mapping to minimize color banding.
For an immersive viewing experience , the TRILUMINOS Pro display delivers vibrant colors and natural hues , while Motionflow XR ensures smooth motion by enhancing image display rates and reducing blur . The BRAVIA 3 series supports Dolby Atmos for captivating sound quality and Dolby Vision for enhanced visuals featuring striking highlights and deeper dark tones.
The BRAVIA 3 series comes equipped with X - Balanced Speakers featuring Dual Bass Reflex technology for premium audio quality without compromising the slim design of the TVs . Moreover , users can access a wide range of content , including over 400,000 movies and TV episodes , 10,000 apps and games , with a user - friendly interface offering Tab Structure and Personalization options.
The TVs include innovative features such as Google Kids Profile for child - friendly controls , Google Assistant Hands - Free Voice Search for voice control without a remote , and SONY PICTURES CORE for movie streaming . Additionally , the BRAVIA 3 series supports HDMI 2.1 for smooth gaming and features like Dolby Vision , Auto HDR Tone Mapping , and Auto Low Latency Mode ( ALLM ) for an optimal gaming experience.
Furthermore , the TVs offer Ambient Optimization , Light Sensor , and Acoustic Auto Calibration for picture and sound quality tailored to the environment , along with XR Protection PRO for durability against dust , surge , and humidity . The pricing for the initial models in the series , such as the K-55S30 and K-65S30 , has been announced , with pricing for other models to be revealed later . The BRAVIA 3 series will be available at Sony Centers , major electronic stores , and e - commerce platforms in India.
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