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Sports

Time: 2024-07-19

Breaking News: Delta Air Lines Official Airline of Team USA at Paris Olympics

Breaking News: Delta Air Lines Official Airline of Team USA at Paris Olympics
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Delta Air Lines Official Airline of Team USA at Paris Olympic Games

Delta Air Lines launched their campaign as the official airline of Team USA for the Paris Olympic Games , featuring ads showcasing various athletic stars on NBCU digital and TV channels . The ads focus on resilience and perseverance , following the theme of Deltas Keep Climbing tagline from the 2022 Beijing Olympics campaign . Different stages of the athletic journey are highlighted , emphasizing the hours of preparation required to reach the Olympic Games . Newcomers to Team USA , such as breakdancing and breaking star Victor Montalvo , are also featured in the campaign.

Team USA Stars and Paralympians in Delta Campaign

Team USA partners like Gabby Thomas , Sara Hughes , Kelly Cheng , and climber Brooke Raboutou are prominently featured in Deltas campaign . Raboutou expressed how climbing has been essential in her life , providing momentum and movement towards her goals . The campaign also shines a spotlight on Paralympians , with para basketball star Trevon Kenifer taking center stage . According to Delta CMO Alicia Tillman , the ads capture the challenges , joys , and ambition needed to succeed in sports.

Delta 's campaign includes out - of - home ads that will be displayed in key markets across the U.S. , including Delta Terminals and surrounding areas in Seattle , Boston , New York , Los Angeles , and Atlanta . The airline will showcase the Team USA athletes it sponsors in in - flight entertainment , while a social media component will feature short videos starring athletes like Derek Loccident , Kaleo Maclay , Victor Montalvo , and Ashleigh Johnson , encouraging followers to share their own journeys.

The partnership between Delta Air Lines and Team USA highlights the dedication and hard work of athletes striving for success at the Paris Olympic Games . The focus on resilience and perseverance aligns with the values of both the airline and the sports stars representing the United States on the international stage . As the world watches the Summer Olympic Games unfold , Delta 's campaign brings attention to the commitment and determination required to reach the pinnacle of athletic achievement.

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