Time: 2024-07-18
Investing in Sanrio has been a successful venture for Sunny Romo , who recognized the potential of the company four years ago . Back in July 2020 , when M&G first invested in Sanrio , the market value was just .4 billion . However , with the arrival of a new management team in 2021 , significant changes were on the horizon . The company embraced digitalization and global expansion , leading to record - high revenues and profits in the last fiscal year.
2024 marks the year of Hello Kitty , a beloved illustration that has captured the hearts of people of all ages since its debut in 1974 by the Japanese company Sanrio . Hello Kitty has been a staple on various items , from wallets to clothing to home decor . Even celebrities like Megan Thee Stallion are embracing the Hello Kitty trend , showcasing their Hello Kitty merchandise on social media.
Adding a touch of fun to everyday essentials , Hello Kitty - themed products are curated for fans on the character 's 50th anniversary . From hair ties to smart facial - cleanser devices , there is something for everyone to enjoy . Whether it 's a Kitsch hair scrunchy , a Hello Kitty pillow , or a Polaroid camera , these items bring joy to people 's lives on a daily basis.
The sight of Hello Kitty invokes a sense of joy and nostalgia in many individuals . As people celebrate the 50th anniversary of this iconic character , the demand for Hello Kitty - themed products continues to rise . With celebrities like Megan Thee Stallion endorsing Hello Kitty merchandise , the trend is expected to grow further in the coming years.
Sanrio 's transformation over the years has not only impacted its financial success but has also contributed to the popularity of characters like Hello Kitty . As the company embraces digitalization and global expansion , it opens up new opportunities for collaborations and product offerings . With the continuous evolution of Sanrio 's strategy , the future looks promising for both the company and its iconic characters like Hello Kitty.
Business
