South Western Railway Launches Bird Fluencers Campaign: Latest Rewards and Discounts

South Western Railway 's Bird Fluencers Campaign

South Western Railway ( SWR ) is launching a new campaign featuring bird fluencers Wesley Peck the pigeon and Sandy C. Gull . The campaign , created in collaboration with St Lukes and directed by Conor Finnegan , highlights the diverse rewards available to travellers . With over 100 rewards to choose from , including theatre trips , discounted meals , nights out , and hotel stays , passengers can unlock these benefits with every train ticket purchase.

The campaign , set to debut on 16 July , will be showcased across TV , video , and online platforms . In a 30 - second spot , Wes and Sandy are seen returning from London after a rewarding evening courtesy of SWR . Sandy utilized SWR Rewards to attend a theatre performance with her gull - friend , while Wes enjoyed a discounted meal with friends . The campaign will also include digital , OOH , and Influencer activities to engage a wider audience.

Ian Humphreys , senior marketing manager at South Western Railway , expressed excitement for the campaign 's launch , noting positive feedback from both colleagues and customers regarding Wesley Peck and Sandy C. Gull . The success of the campaign , as evidenced by brand tracking and econometrics , has surpassed expectations , indicating a promising future for the duo 's promotional activities.

Engaging Content and Targeted Messaging

The playful nature of the campaign aims to capture the attention of travellers , whether they are journeying for business or leisure . Through creative storytelling and relatable characters like Wes and Sandy , SWR hopes to resonate with a diverse range of passengers . Online social videos and tailored messaging on train windows will further enhance the campaign 's reach , offering personalized rewards to different audience segments.

Richard Denney , Joint CCO at St Lukes , praised the enduring popularity of Wes and Sandy as brand ambassadors for SWR . Their latest adventure promoting SWR Rewards promises to be a fun - filled experience for passengers , reinforcing the message that every trip on the train can be a delightful surprise . As the campaign unfolds until September , the bird fluencers ' journey with South Western Railway is set to continue captivating audiences with their charming escapades.