The Latest Trends in AI PCs: PC Market Shows Signs of Recovery - Technology

PC Market Shows Signs of Recovery

The global PC market is experiencing a turnaround as interest in AI PCs grows and enterprise customers begin to purchase laptops and desktops . According to IDC , the PC market grew by 3 % in the second quarter of 2024 after seven consecutive quarters of decline . This growth is higher than what rival firm Gartner reported , indicating a recovery in a sector that was heavily impacted by the pandemic , which caused sales to drop significantly.

 Since then , sales have continued to improve , as consumers have begun to replace the laptops and desktops they purchased in the early months of 2020.

PC market declines hit various companies , including Microsoft , Intel , and AMD , with significant drops in revenue . However , with the rise of AI PCs , the market is seeing a new wave of growth . Companies like AMD have launched AI PC desktop chips , and Microsoft is marketing AI PCs with Copilot technology.

Global PC Shipments Increase

According to IDC 's Worldwide Quarterly Personal Computing Device Tracker , global PC shipments reached 64.9 million units in the second quarter of 2024 , up by 3 % compared to the previous year . Lenovo led the world in PC shipments during the quarter , while Apple showed the largest turnaround with shipments up by 20.8 % year over year . The commercial market has the biggest short - term upside for AI in the PC industry , with industry players outlining strategies for AI - powered PCs.

 All eyes are on Apple to drive the message of consumer AI PCs later this year , but Qualcomm , Intel , and AMD are also expected to make advancements in both consumer and commercial AI PCs.

Microsoft 's new Copilot+ PCs are designed to handle generative AI processes locally , signaling a shift towards AI - powered computing . The future of computing is likely to be driven by AI , and companies are positioning themselves to meet this demand.

Challenges and Opportunities in the PC Market

While the PC market faces challenges due to maturity and headwinds , the recent growth in shipments indicates a positive trend . The buzz around AI PCs and commercial refresh cycles is driving this growth , with companies focusing on AI components and the potential in the commercial market . IDC believes that the consumer story for AI PCs has yet to be fully told , but Apple , along with other major players in the industry , is expected to make significant strides in this area.

 In conclusion , the PC market is undergoing a transformation with the rise of AI PCs and a renewed interest from consumers and enterprise customers . As companies continue to innovate and invest in AI technology , the future of computing is poised for significant advancements.

The market is on an upward trajectory , and as new products and technologies are introduced , the PC industry is likely to see continued growth and evolution.