Unlock the Success of McDonald's New McFlurry Market Strategy

McDonald 's has announced a new McFlurry flavor called Kit Kat Banana Split , which features vanilla soft serve , real banana , strawberry clusters , and Kit Kat wafer bars . This limited - time dessert is available at participating locations starting on July 10 . The fast - food chain is known for its collaborations with candy titans and has previously offered flavors like Oreo and M&M varieties . Fans were excited about the Grandma McFlurry in May , which had syrup and candy pieces that tasted like butterscotch.

In addition to the new McFlurry flavor , McDonald 's is bringing back the Smoky BLT Quarter Pounder with Cheese on July 10 . This burger , which first debuted in 2022 , features a quarter - pound beef patty , American cheese , applewood smoked bacon , tomatoes , lettuce , and BLT sauce on a sesame seed bun . The sauce is seasoned with paprika , parsley , and black pepper , giving it a smoky flavor . Customers can also opt for a double beef patty or order it without cheese . The Smoky BLT Quarter Pounder will be available for a limited time at participating locations.

McDonald 's has been introducing new menu items throughout the year , including the Special Grade Garlic Sauce inspired by Japan 's Black Garlic Sauce . This marks the first - ever garlic sauce on the chain 's U.S. menu . The fast - food giant has also joined the value wars with its Meal Deal , which includes a choice of a McChicken or McDouble , four - piece chicken nuggets , fries , and a drink . This move is part of a trend among fast - food chains to offer more affordable options to attract customers.

Overall , McDonald 's continues to innovate and expand its menu offerings to cater to a diverse range of tastes . With the introduction of the Kit Kat Banana Split McFlurry and the return of the Smoky BLT Quarter Pounder with Cheese , customers have more choices to satisfy their cravings . As the fast - food industry evolves , McDonald 's remains a key player in providing convenient and delicious options for consumers.