Unlocking the Tourism Growth: UEFA Euro 2024 Impact Analysis

Germany hotels have reaped the benefits of the UEFA Euro 2024 tournament . DidaTravel , a tech - driven global travel wholesaler , has analyzed hotel booking numbers and found that the tournament has significantly boosted local economic impact . According to DidaTravel bookings , Gelsenkirchen has seen a massive 786 % increase in year - on - year bookings . Other cities such as Leipzig ( 570 % ) , Dortmund ( 329 % ) , Munich ( 124 % ) , and Frankfurt ( 62 % ) have also experienced a significant uptick in bookings . Additionally , Cologne , Düsseldorf , Stuttgart , Berlin , and Hamburg have benefited from this surge in tourism.

The average daily rate ( ADR ) for Germany hotels , based on DidaTravel bookings , increased by more than one - third during the tournament compared to last year . While the average length of stay remains consistent with last year , averaging about two days per destination , there has been a notable shift in the average booking window , which increased from 17 days in advance to 28 days . Gareth Matthews , CMO of DidaTravel , highlighted the importance of working with a B2B accommodation partner to source hotels in secondary and tertiary destinations.

Moreover , the rise in tourism is not just limited to Germany . Chinese airlines have been increasing efforts to launch more international routes for the summer travel season , with flights to Europe becoming a popular choice . Industry data showed that Chinese airlines have taken a majority of the market share in terms of current China - Europe routes . China Eastern Airlines recently launched a direct flight from Shanghai to Marseille , France , carrying 242 passengers . In the European market , Air China is one of the key carriers between China and Europe with a market share of over 28 % . Europe has become a hot market for Chinese airlines seeking new routes , and some carriers have even expressed that their overseas flights in the summer are expected to exceed the level of the same period in 2019.

As the recovery rate of domestic airlines on the China - Europe route has reached 112.8 % , Chinese carriers have accounted for 73.9 % of the flight volume share on the China - Europe routes . The Civil Aviation Administration of China has set ambitious goals for the recovery of international routes this year , with the aim of resuming 80 % of international routes . China 's civil aviation sector achieved a rapid recovery of domestic flights in 2023 , with the next focus on speeding up the recovery of international flights , especially from Beijing , Shanghai , and Guangzhou . The efforts made by Beijing , such as the unilateral visa - free policy for citizens from many countries , are helping boost flying capacity for airlines . As the number of foreigners coming to China continues to increase , the tourism industry is expected to see further growth in the coming months.