Google Unleashes June 2024 Search Spam Update and SEO Video Recap

Google Unleashes June 2024 Search Spam Update

Google has rolled out a new search spam update named the June 2024 spam update. The update, which is just a normal spam update according to Google, may take up to one week to complete. This update is not related to the algorithmic version of the site reputation abuse policy enforcement or link spam, Google clarified. The rollout process for the June 2024 spam update may take up to a week.

Notable Improvements in Spam Detection

Google linked to its standard spam updates documentation, highlighting the continuous operation of automated systems to detect search spam. The company occasionally makes notable improvements to these systems to enhance their efficiency in detecting spam. Google's AI-based spam-prevention system, SpamBrain, is continuously being improved to spot spam more effectively and catch new types of spam. Sites that experience changes after a spam update are advised to review Google's spam policies to ensure compliance. Violations of these policies may result in lower rankings or exclusion from search results.

The previous spam update, the March 2024 spam update, was completed on March 20th. This latest June 2024 update follows significant core and spam updates in March. It targets unspecified types of spam, and any observed ranking changes in the upcoming week may be attributed to this recent update.

SEO Video Recap and Search Engine Updates

In addition to the search spam update, there have been notable updates in Google Search ranking volatility. On Father's Day weekend, Google Search experienced indexing bugs, impacting image snippets. Glenn Gabe shared his experience tracking AI Overviews in Google Search Console, while Google provided FAQs about AI Overviews without a definitive answer on disabling it. Notable updates include changes in linking to Reddit and Quora, as well as warnings about using JavaScript for structured data in Google Merchant Center.

Google's recent efforts include updates to hreflang documentation and the addition of menu buttons to Google local panels. Local Service Ads are set to debut on Google Maps, and Google Ads is transitioning some advertisers away from credit card payments. These developments reflect Google's ongoing efforts to improve search quality and user experience.