Time: 2024-06-21
Virat Kohli has emerged as India's most valued celebrity in 2023 with a brand value of USD 227.9 million, showcasing a significant increase from the previous year. The latest report by consultancy firm Kroll highlights Kohli's rise to the top spot, surpassing other prominent figures like Ranveer Singh and Shah Rukh Khan. Ranveer Singh, who held the top position in 2022, slipped to second place with a brand value of USD 203.1 million.
Shah Rukh Khan's brand value soared in 2023, thanks to the success of his films "Jawan" and "Pathaan." The Bollywood superstar jumped from the 10th position to the third spot on India's most valued celebrity list, with his brand value increasing from Rs. 464 crores to Rs. 1006 crores. This impressive surge in brand valuation solidifies Khan's position as one of the most influential figures in the Indian entertainment industry.
The report also reveals significant movements in the rankings of other celebrities, such as Akshay Kumar, Alia Bhatt, and Deepika Padukone. Akshay Kumar dropped to the fourth spot from third in 2022, while Alia Bhatt slipped to fifth place from fourth. Deepika Padukone secured the sixth position with a brand value of USD 96 million.
The landscape of celebrity influence in India has witnessed a transformation in recent years, with stars venturing into entrepreneurship and global ambassadorship. Celebrities like Akshay Kumar, Deepika Padukone, and Nayanthara have successfully launched their own brands, expanding their influence beyond traditional entertainment. The synergy between celebrity entrepreneurship and the resurgence of Bollywood is reshaping the dynamics of the entertainment and business industries, setting the stage for further growth and innovation.
The Kroll report for 2023 also sheds light on the top brands endorsed by Indian celebrities on television and digital platforms. From Harpic to Lux Soap to Pepsi, these brands have leveraged the star power of celebrities like Akshay Kumar, Anushka Sharma, and Virat Kohli to enhance their visibility and reach. As the industry continues to evolve, the influence of celebrities as brand owners and entrepreneurs is expected to grow, ushering in a new era of collaboration and innovation.
In conclusion, the latest rankings and insights from the Kroll report underscore the evolving landscape of celebrity influence in India. With Virat Kohli leading the pack and Shah Rukh Khan's remarkable rise in brand valuation, the Indian entertainment industry is poised for a period of dynamic growth and transformation in the years to come.
Business
