Excitel Partners with Amazon Prime for Enhanced Entertainment Experience

Excitel, the Indian home internet start-up, has joined forces with Amazon Prime Video to provide a more comprehensive entertainment experience to its customers. Subscribers of Excitel's Cable Cutter plan will now have the opportunity to enjoy Prime Lite, granting them access to a vast content library on Prime Video along with enticing shopping benefits on Amazon. This collaboration aims to cater to the evolving preferences of consumers in India's rapidly changing media market, where a mix of OTT Video and Cable TV remains popular.

At Prime Video we are constantly looking at ways to strengthen our distribution to ensure wider availability of our much-loved movies and series,

emphasized a Prime Video spokesperson, highlighting the commitment to expanding access to premium entertainment for customers in India. The partnership with Excitel enables seamless access to Prime Video's extensive selection of content, coupled with Prime Lite perks such as unlimited free shopping and shipping, Same-day/Next-Day delivery options, Prime exclusive deals, and more.

Excitel Cable Cutter Plan Revolutionizes Home Entertainment Landscape

The enhanced Cable Cutter plan offered by Excitel not only includes the Prime Lite subscription but also delivers lightning-fast internet speeds of up to 300 Mbps, over 300 Live TV channels, and convenient access to 22+ OTT platforms, including popular services like Disney+ Hotstar, SonyLIV, ZEE5, and Prime Video. Priced at INR 719 per month for a 12-month subscription, this plan caters to the diverse entertainment needs of consumers, bridging the gap between traditional TV viewing and online streaming services.

Vivek Raina, Founder and CEO of Excitel Broadband, emphasized the importance of innovative solutions that leverage the power of the Internet to create a unique home entertainment experience. The collaboration with Amazon Prime represents a significant milestone towards this vision, offering customers a blend of entertainment and shopping benefits at affordable prices. Raina's vision of integrating OTT, TV, and internet capabilities sets the stage for a new era of entertainment consumption in Indian households.

Government Introduces Mobile Series to Counter Financial Frauds

In a bid to enhance consumer protection against fraudulent activities, the government has introduced 160 mobile phone series dedicated to transactional and service voice calls for entities regulated by RBI, SEBI, IRDAI, and PFRDA. This initiative aims to prevent citizens from falling victim to scams by enabling easy identification of legitimate calling entities. The Telecom Regulatory Authority of India (TRAI) recently convened with representatives from various financial institutions and telecom service providers to discuss the implementation of the new mobile series and reinforce consumer safety measures.

As technological advancements continue to reshape the entertainment and telecommunications landscape in India, collaborations like the one between Excitel and Amazon Prime Video offer consumers a diverse range of options to meet their entertainment needs seamlessly. With a focus on high-quality content, improved connectivity, and enhanced security measures, the industry is poised for further innovation and growth in the coming years.