Blizzard Entertainment's Mercy for a Cause Campaign: Support Breast Cancer Research

Blizzard Entertainment Announces Mercy for a Cause Campaign

After years of requests from Overwatch fans,

it released in 2018 as part of the Mercy for a Cause charity campaign with the Breast Cancer Research Foundation. That skin raised $12.7 million in proceeds six years ago, during its two-week window of availability, and Overwatch players who missed out on it the first time have long begged for its return. Later this month, Blizzard will make the Pink Mercy skin available for purchase once again in Overwatch 2, with all purchase proceeds being donated to support life-saving breast cancer research. The original Pink Mercy skin will cost $15, the same price it was sold for in 2018, and will be joined by a new variant of that skin, Rose Gold Mercy, pictured above. The latter skin will be available in a bundle priced at $20. Those charity cosmetics will be available from June 25 to July 8.

Celebrating Over 100 Million Overwatch Players and Supporting Breast Cancer Research

Since Overwatch launched in 2016, over 100 million players have answered the call, with one of the most significant milestones being the introduction of the Pink Mercy skin in 2018, raising $12.7 million for the Breast Cancer Research Foundation. Thanks to the success of the original campaign, critical breakthroughs in breast cancer prevention, diagnosis, treatment, survivorship, and metastasis were achieved. Now, to support the cause once more, Blizzard is re-releasing the Pink Mercy skin for purchase and introducing a new charity cosmetic bundle, the Rose Gold Mercy bundle. Both will be available for a limited time from June 25, with 100% of the purchase price being donated to BCRF. The bundle includes the all-new Rose Gold hero skin, plus the Mercy Heroic Weapon Skin and additional sprays, name cards, and player icons designed by community artists Angela Ziegler and Dani Ellis.

FAQs and How to Support the Breast Cancer Research Foundation

For those looking to learn more about the Breast Cancer Research Foundation and how contributions help support breast cancer research, BCRF is a nonprofit organization committed to achieving prevention and a cure for breast cancer by advancing research. The Pink Mercy skin and Rose Gold Mercy bundle will be available for purchase from the in-game shop or preferred game platform store until July 8. Other ways to support BCRF include starting a charity stream, launching fundraising events, or posting on social media. Blizzard Entertainment will donate 100% of the purchase price of the Pink Mercy skin and Rose Gold Mercy Bundle to BCRF between June 25 and July 8, 2024, to advance the world's most promising research to eradicate breast cancer.